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Pantone color of the year 2023: Viva Magenta

The Pantone Color Institute has announced the color of the year 2023: it is Viva Magenta, a vibrant, saturated and vital violet-red inspired by nature.

Pantone explains that Viva Magenta is an unconventional color for unconventional times, assertive but not aggressive that projects dynamism, exuberance and promotes joy and optimism.

Viva Magenta is part of the red family and is inspired by the red of the cochineal “one of the most precious natural dyes, but also one of the strongest and most precious colors in the world.”

This intense red with dark undertones, perfectly balanced between warm and cool undertones, is already trending, as the Spring-Summer 2023 RTW collections show.

Rokh spring 2023 ready to wear
Chanel spring 2023 ready-to-wear
Giambattista Valli spring 2023 ready-to-wear
Giambattista Valli

Create your fashionable outfit with our high quality clothing fabrics

Discover our high-quality fabrics in Viva Magenta, Pantone color of the year 2023, in silk, viscose, wool, cotton or polyester.

In order to choose the most suitable fabric for your project and check real colors, you can order our free Sample Sets (available only for plain fabrics).

  • Fuxia, Pink, Purple Polyester, Stretch Apparel Fabric ST000604

    Lycra Fiore Orientale ST000604

    88% PA, 12% EA
    145 cm 220 g / m
  • Fuxia, Pink, Purple Viscose Muslin Apparel Fabric ST000582

    Mussola Fiore Orientale ST000582

    100% VI
    143 cm 110 g / m
  • Red Silk Habutai Apparel Fabric ST000514

    Habutai Patchwork ST000514

    100% SE
    139 cm 52 g / m
  • Fuxia, Purple, White Cotton Apparel Fabric ST000465

    Matelassé Cotone Figurato ST000465

    100% CO
    156 cm 301 g / m
  • Red Polyester, Wool Apparel Fabric TC000850

    Tweed Tinta Unita TC000850

    98% WO, 2% PA
    150 cm 400 g / m
  • Red Silk Taffeta Apparel Fabric UN000246

    Taffeta 000614

    100% SE
    138 cm 67 g / m
  • Red Silk Duchesse Apparel Fabric UN000057

    Duchesse 000614

    100% SE
    138 cm 165 g / m
  • Red Silk Radzemire Apparel Fabric UN000315

    Radzemire 000614

    100% SE
    139 cm 150 g / m
  • Red Silk Faille Apparel Fabric UN000126

    Faille 000614

    100% SE
    136 cm 180 g / m
  • Red Silk Dogaressa Apparel Fabric UN000025

    Dogaressa 000614

    100% SE
    136 cm 171 g / m
  • Red Polyester, Stretch, Wool Gabardine Stretch Apparel Fabric TC000131

    Gabardine Stretch 474

    77% WV, 19% PA, 4% EA
    139 cm 317 g / m
  • Red Wool Wool Double Crêpe Apparel Fabric TC000091

    Wool Double Crêpe 474

    100% WO
    150 cm 485 g / m
  • Red Wool Wool Crêpe Apparel Fabric TC000051

    Wool Crêpe 474

    100% WO
    145 cm 300 g / m
  • Purple Silk Crêpe Satin Apparel Fabric UN000164

    Crêpe Satin 000202

    100% SE
    138 cm 100 g / m
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