Pantone color of the year 2023: Viva Magenta

The Pantone Color Institute has announced the color of the year 2023: it is Viva Magenta, a vibrant, saturated and vital violet-red inspired by nature.

Pantone explains that Viva Magenta is an unconventional color for unconventional times, assertive but not aggressive that projects dynamism, exuberance and promotes joy and optimism.

Viva Magenta is part of the red family and is inspired by the red of the cochineal “one of the most precious natural dyes, but also one of the strongest and most precious colors in the world.”

This intense red with dark undertones, perfectly balanced between warm and cool undertones, is already trending, as the Spring-Summer 2023 RTW collections show.

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Create your fashionable outfit with our high quality clothing fabrics

Discover our high-quality fabrics in Viva Magenta, Pantone color of the year 2023, in silk, viscose, wool, cotton or polyester.

In order to choose the most suitable fabric for your project and check real colors, you can order our free Sample Sets (available only for plain fabrics).