Pantone color of the year 2023: Viva Magenta
The Pantone Color Institute has announced the color of the year 2023: it is Viva Magenta, a vibrant, saturated and vital violet-red inspired by nature.
Pantone explains that Viva Magenta is an unconventional color for unconventional times, assertive but not aggressive that projects dynamism, exuberance and promotes joy and optimism.
Viva Magenta is part of the red family and is inspired by the red of the cochineal “one of the most precious natural dyes, but also one of the strongest and most precious colors in the world.”
This intense red with dark undertones, perfectly balanced between warm and cool undertones, is already trending, as the Spring-Summer 2023 RTW collections show.
Create your fashionable outfit with our high quality clothing fabrics
Discover our high-quality fabrics in Viva Magenta, Pantone color of the year 2023, in silk, viscose, wool, cotton or polyester.
In order to choose the most suitable fabric for your project and check real colors, you can order our free Sample Sets (available only for plain fabrics).
Lycra Fiore Orientale ST000604
88% PA, 12% EA 145 cm 220 g / m
Mussola Fiore Orientale ST000582
100% VI 143 cm 110 g / m
Habutai Patchwork ST000514
100% SE 139 cm 52 g / m
Matelassé Cotone Figurato ST000465
100% CO 156 cm 301 g / m
Tweed Tinta Unita TC000850
98% WO, 2% PA 150 cm 400 g / m
100% SE 138 cm 67 g / m
100% SE 138 cm 165 g / m
100% SE 139 cm 150 g / m
100% SE 136 cm 180 g / m
100% SE 136 cm 171 g / m
Gabardine Stretch 474
77% WV, 19% PA, 4% EA 139 cm 317 g / m
Wool Double Crêpe 474
100% WO 150 cm 485 g / m
Wool Crêpe 474
100% WO 145 cm 300 g / m
Crêpe Satin 000202
100% SE 138 cm 100 g / m